And so we are seeking input from that community as well, because those tend to be the best companies in the world.” And so this part of the country, as we all know, has an incredible balance, an incredible set of communities around the university and Walmart and Tyson and the vendor world. “We want to be as specific to Arkansas student athletes as possible. “We want to be as innovative as possible,” Fagg said. Traditionally, the UA athletic department has pitched the school’s Walton College of Business and Northwest Arkansas’ vibrant job market and Fortune 500 companies to attract recruits thinking about life after sports.īut in 2021, expect some of those businesses to work with the UA and current student-athletes in unprecedented ways, potentially around endorsement deals. The university’s selling points to recruits go well beyond audiences, says Jon Fagg, the Razorbacks’ deputy athletic director, who is part of the University of Arkansas NIL working group of eight people. That’s what the Hogs basketball program promotes to recruits in this Tweet: Many interactions between the producer and audience, like what Boyd has, is key. When it comes to building social media value, the numbers of followers matter but the number of engaged followers is more important. He undoubtedly picked up plenty of followers from that. Then, while spending a year in junior college in Kansas, he was featured in the Netflix series Last Chance U, a reality sports drama. For instance, Boyd spent much of his youth in Houston, a major metropolitan area. But he’s also drawing interest and followers from audiences beyond the state’s borders, and even football fans who don’t follow the Razorbacks. Legions of Razorback fans make up his 45,000-plus Twitter followers and 67,000-plus Instagram followers. He’s not only a star, but he’s a highly engaged one with 250,000 total interactions on social media from August 2019 through August 2020, according to INFLCR. That’s pretty impressive, but it should be noted Boyd is an outlier.
It also shows up in the valuation numbers for Rakeem Boyd, the Hogs’ star senior running back.īoyd has a social media value of $2,652.23 per post for an $88,240 annual social value. That shows up in the fact that football produces the lion’s share of the revenue that the University of Arkansas athletic department as a whole produces.
0 kommentar(er)
