There are two main avenues for vectorizing an image: using a software program to manually trace and convert an image or using an online vector conversion program. It will need to be scaled to multiple different sizes without losing any quality-and you can only do that with a vector. The initial concept design will be one size-but you will likely need to use that logo design in multiple ways and formats, from your website to business cards to promotional items, like pens and t-shirts.
Vector images are much more versatile than raster, which makes them ideal for projects that require them to be resized or digitally manipulated. Vector images are used in many aspects of graphic design, but very commonly in branding and printing. Vector images are created using mathematical shapes to achieve smooth, clean lines, no matter how the image is resized or manipulated.
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